Healthy Skepticism Library item: 4215
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Randall T.
Does advertising influence physicians?
JAMA 1991 Jan 23-30; 265:(4):443
Abstract:
A recent study shows that advertising can influence physicians’ prescribing behaviour without physicians being aware of the fact.
Keywords:
*news story/United States/quality of prescribing/source of information/journal advertisements/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE
Advertising*
Biomedical Research
Decision Making*
Drug Industry*
Information Dissemination
Physicians
United States
