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Healthy Skepticism Library item: 4209

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mick T.
Pharmaceutical funding and medical students.
JAMA 1991 Feb 6; 265:(5):659,


Abstract:

The interaction between sales representatives and physicians often begins during medical school. Recent graduates and faculty who are frequently exposed to these interactions have become uneasy with them and this concern has spread to some educators. Certain schools have limited the interaction between students and sales representatives. Other educators view these issues differently and don’t believe that the majority of interactions and gifts are harmful. The pharmaceutical industry say that they want to let physicians and students know that their products exist and they want to provide them with information that they should have. In the last year both the American Medical Association and the American College of Physicians have taken stands against excessive physician acceptance of gifts and issues guidelines about which gifts doctors should accept.

Keywords:
*analysis/United States/students/industry perspective/gift giving/American Medical Association/AMA/American College of Physicians/attitude toward promotion/medical education/sales representatives/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSION STUDENTS/ATTITUDES REGARDING PROMOTION: INDUSTRY/ATTITUDES REGARDING PROMOTION: MEDICAL EDUCATORS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: CONTACT WITH MEDICAL STUDENTS AND HOSPITAL STAFF/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/VOLUME OF AND EXPENDITURE ON PROMOTION Drug Industry/economics* Students, Medical* United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963