Healthy Skepticism Library item: 4175

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Clearwater G.
Advertising junk mail
New Zealand Medical Journal 1991; 104:344

Abstract:

Over a six month period the author received 244 separate items of drug company mail. 158 were soley promotions of established drugs, 42 had a competition for a prize or a gift offer, 26 had some postgraduate educational material as well as advertising and 18 were notifications of a new drug or altered formulation. The survey confirms that most mail from drug companies is aptly called junk mail.

Keywords:
*letter to the editor/*content analysis/New Zealand/direct mail/doctors/EVALUATION OF PROMOTION: DIRECT MAIL/VOLUME OF AND EXPENDITURE ON PROMOTION