corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 4146

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

As advertised on TV
Economist 1990 Jun 9; 68


Abstract:

Direct-to-consumer advertising for prescription drugs is starting to appear appear in American newspapers, magazines and television. Doctors are uneasy about this phenomenon saying that mass-market advertising creates a demand from patients based on insufficient knowledge but public relations firms fell that this sort of advertising will make patients better able to participate in treatment decisions. Drug companies take the same view as the public relations firms. Another new form of promotion is the creation of “news videos” which are slick product announcements made to slip into news programs and sent to television stations across the U.S.

Keywords:
*news story/United States/direct-to-consumer advertising/DTCA/ public relations firms/news videos/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend