Healthy Skepticism Library item: 4130

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Williams EB.
Advertising acyclovir
Lancet 1990; 335:288

Abstract:

Burroughs Wellcome disagrees with Anderton’s interpretations of studies about the effectiveness of Zovirax in preventing complications of shingles and also considers that the pictures in the ads are appropriate.

Keywords:
*letter to the editor/United Kingdom/promotional literature/Burroughs Wellcome/Zovirax/industry perspective/images in ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS