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Healthy Skepticism Library item: 4126

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Van HR, Mazmanian PE, Osborne CE.
Commercial support for CME courses sponsored by medical schools
Journal of Continuing Education in the Health Professions 1990; 10:197-210


Abstract:

Potential benefits and problems associated with commercial support of CME courses are often discussed. To put the discussion in a more concrete context, the extent of commerical funding for medical-school-based CME coursees is examined along with the frequency of various uses of commercial support adn the prevalence of some procedural policies regarding support. In 1988, 58 medical schools with membership in the Society of Medical College Directors of Continuing Medical Education responded to a survey inquiring about commercial support for CME courses. The results found that medical schools vary widely in the commercial support received. Overall, almost half of CME courses receive some commercial support. Most courses with commercial support would have been held without it. Compared to medical schools with larger CME programs, medical schools with smaller numbers of courses were more likely to have commercial support represent a larger portion of their CME revenue. The most frequent usee for commerical dollars are a general grant to a course and payment of speakers’ honoraria and travel expenses. Procedural policies for handling support vary considerably. The results indicate that commercial support is a sizable secondary source of CME revenue which warrants monitoring and study. Screening for potentially inappropriate commercial influence in CME programs could focus on institutions with a high percentage of revenue from commercial sources and on CME programs with large amounts of support going to items not directly associated with the educational effort. Research efforts could be directed toward better understanding the extent of bias in the most frequent situation: a course with limited commercial support paying for a speaker’s honorarium and travel.

Keywords:
*analytic survey/United States/continuing medical education/CME/Society of Medical College Directors of Continuing Medical Education/corporate funding/conference speakers/honoraria/sponsored symposia & conferences/PROMOTION DISGUISED: COMPANY SPONSORED SPEAKING TOURS AND CONFERENCE SPEAKERS/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: CME

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963