Healthy Skepticism Library item: 4122

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tilyard MW, Dovey SM.
Placement of advertisements
New Zealand Medical Journal 1990; 103:382

Abstract:

In the middle of a paper on general practitioners’ view of generic medications was a full page advertisement from Evans Medical Ltd. on their generic products. Papers that are published should not be compromised for financial gain.

Keywords:
*letter to the editor/New Zealand/placement of journal advertisements/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS