Healthy Skepticism Library item: 4115

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Squires BP.
PAAB: a lesson in self-government
Canadian Medical Association Journal 1990; 143:1151

Abstract:

The Pharmaceutical Advertising Advisory Board which regulates advertising material in Canada is a useful body and has gone a long way in restoring the confidence of government and the public in drug advertising and is a model for promoting truth in all advertising.

Keywords:
*editorial/Canada/ Pharmaceutical Advertising Advisory Board (Can)/ regulation of promotion/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES