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Healthy Skepticism Library item: 4106

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Schonhofer PS.
Ginkgo biloba extracts.
Lancet 1990 Mar 31; 335:(8692):788


Abstract:

The criticisms of the author’s work on ginkgo biloba consists more of personal disparagement rather than scientific comment. The company tries to suppress publication by suing. In addition, Klinge Pharma producer of a horse-chestnut extract (Venostatin) used for chronic venous insufficiency is attempting to sue authors of books or articles who have published negative verdicts on the drug.

Keywords:
*letter to the editor/Germany/Klinge Pharma/Venostatin/ ginkgo biloba/ intimidation/ reaction to critics/ Willmar Schwabe/PROMOTION DISGUISED: DISINFORMATION AND HARASSMENT Humans Plant Extracts/adverse effects* Product Surveillance, Postmarketing/standards* Trees*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963