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Healthy Skepticism Library item: 4103

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Scherr L.
Physicians and the pharmaceutical industry
Annals of Internal Medicine 1990; 113:408


Abstract:

All of the respondents raise important points.

Keywords:
*letter to the editor/United States/regulation of promotion/ American College of Physicians/ convention exhibits/ consumer drug prices/ controlled circulation journals/ conference speakers/ relationship between medical profession and industry/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/PROMOTION DISGUISED: COMPANY SPONSORED SPEAKING TOURS AND CONFERENCE SPEAKERS/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963