Healthy Skepticism Library item: 4095

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rennie D, Bero LA.
Throw it away, Sam: the controlled circulation journals.
AJR Am J Roentgenol 1990 Oct; 155:(4):889-92

Abstract:

Throwaway journals are defined as: 1) free; 2) carrying more ads than text; 3) not being owned by societies; 4) not publishing original work; 5) not cited; 6) variably subject to peer review; and 7) deficient in critical editorials and correspondence. The authors worry that advertisers encourage these throwaways to siphon away advertising revenues from tghe struggling specialty journals that support the expensive enterprise of painstaking editorial peer review. The solutions are to teach medical students, physicians in training and practicing doctors how to read journals and to discourage doctors from sitting on the editorial boards of these journals and from contributing to them.

Keywords:
*analytic survey/United States/controlled circulation journals/EVALUATION OF PROMOTION: CONTROLLED CIRCULATION JOURNALS AND JOURNAL SUPPLEMENTS/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS Advertising Peer Review Periodicals/economics Periodicals/standards* Research United States Writing