Healthy Skepticism Library item: 4072

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kimbel KH.
Advertorials?
Lancet 1990; 336:496

Abstract:

Two popular medical dailies in Germany love to publish reports on symposia, interviews with opinion leaders and lavishly illustrated editorial supplements all of which should be clearly identified as advertisements.

Keywords:
*news story/Germany/advertorials/PROMOTIONAL TECHNIQUES: ADVERTORIALS