Healthy Skepticism Library item: 4061

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gordon M.
Disinformation from pharmaceutical company representatives.
CMAJ 1990 Jun 1; 142:(11):1177-8

Abstract:

The author witnessed a sales representative making a presentation that included a comparison of the cost of her company’s drug with the cost of comparable drugs. However, she neglected to mention that the top rated drug was also available generically at a much cheaper cost. When this was pointed out to her she maintained that her goal was to present the relative cost of trade-name products.

Keywords:
*letter to the editor/Canada/sales representatives/quality of information/consumer drug prices/ Code of Marketing Practices (Can)/disinformation/ATTITUDES REGARDING PROMOTION: SALES REPRESENTATIVES/EVALUATION OF PROMOTION: DETAILING/PROMOTION DISGUISED: DISINFORMATION AND HARASSMENT/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Communication* Costs and Cost Analysis Drug Industry* Drug Therapy*/economics Humans Therapeutic Equivalency