Healthy Skepticism Library item: 4027

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ahmad SR, Bhutta ZA.
A survey of pediatric prescribing and dispensing in Karachi
Journal of the Pakistan Medical Association 1990; 40:126-130

Abstract:

A total of 100 family physicians were interviewed about their prescribing to children. Many examples of inappropriate prescribing were noted. One of the main reasons for poor prescribing practices is that 95% of doctors relied upon sales representatives and promotional material as their main source of information. Most of the promotional material provides limited, incomplete and frequently inaccurate information.

Keywords:
*analytic survey/Pakistan/primary care doctors/children/quality of prescribing/source of information/sales representatives/developing countries/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: ACCESS TO ESSENTIAL DRUGS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING