Healthy Skepticism Library item: 4018

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Huston P.
Those promotional dinners: food for thought?
Medical Marketing & Media 1989; 24:(12):78, 80, 82, 84, 86, 88, 90

Abstract:

Doctors are now being invited to dinner at expensive hotels to hear all the good points about a drug or medical device. Although this is a relatively new phenomenon, it is estimated that 175000-185000 doctors will take part in about 12500-15000 events at a cost of $375-$450 per physician.

Keywords:
*analysis/United States/doctors/drug company sponsored meals and travel/promotion costs and volume/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: PROMOTIONAL DINNERS/PROMOTIONAL TECHNIQUES: PROMOTIONAL DINNERS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/VOLUME OF AND EXPENDITURE ON PROMOTION