Healthy Skepticism Library item: 3665

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bass M.
Biased Medifacts tape: comment
Canadian Family Physician 1988; 35:2219

Abstract:

The talk on a Medifacts tape which recommended an ACE inhibitor for high blood pressure was sponsored by Squibb, the makers of one of these products. Medifacts should make sponsorship clear in its written material and at the beginning of the tape. The talk also did not refer to the Canadian recommendations for the treatment of hypertension.

Keywords:
*letter to the editor/Canada/talks on tape/Squibb/hypertension/ACE inhibitor/ quality of information/PROMOTION DISGUISED: TALKS ON TAPES