Healthy Skepticism Library item: 3662

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Arya T.
Popularize trade names through proper advertisements only and not through scientific articles
Journal of the Association of Physicians of India 1988; 37:733

Abstract:

A recent article in the Journal mentioned a drug by its trade name in the title of the article. The pharmaceutical name was not mentioned at all.

Keywords:
*letter to the editor/India/developing countries/ drug names/PROMOTIONAL TECHNIQUES: DRUG NAME