Healthy Skepticism Library item: 3657

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

MaLAM’s open letter to industry
Scrip 1989; (1457):23

Abstract:

The Medical Lobby for Appropriate Marketing sent an open letter, through Scrip, to the pharmaceutical industry calling for higher standards in drug promotion. The responses from two companies: Ciba-Geigy and Organon are also printed.

Keywords:
*news story/Medical Lobby for Appropriate Marketing/MaLAM/Ciba-Geigy/Organon/quality of information/company responses/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES