Healthy Skepticism Library item: 3649

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rosenthal E.
Madison Avenue medicine
Discover 1988 Oct; 9:(10):34-36

Abstract:

From the start of medical school students are given gifts by the pharmaceutical industry and this increases once they start working in hospitals as interns and residents. In the hospital sales representatives will pay for parties for these doctors. Some doctors meet detailers for lunch to keep the conduits open betweent he drug company coffers and the department social fund. Most doctors feel that they are above being influenced by drug company propaganda.

Keywords:
*feature story/United States/physicians in training/ drug company sponsored meals and travel/ sales representatives/ quality of prescribing/ influence techniques/ hospitals/ATTITUDES REGARDING PROMOTION: PHYSICIANS IN TRAINING/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/INFLUENCE OF PROMOTION: PROFESSIONALISM/PROMOTIONAL TECHNIQUES: PROMOTIONAL DINNERS