Healthy Skepticism Library item: 3632

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Re: the promotion of high dose oestradiol and progesterone and high dose oestradiol and testosterone
1988 May;

Abstract:

Subsidiaries of Organon’s in India and Pakistan are marketing high dose hormone combinations which are not mentioned favourably in the scientific literature.

Keywords:
*analysis/Pakistan/India/developing countries/oestradiol/progesterone/testosterone/hormones/Organon/MaLAM/Medical Lobby for Appropriate Marketing/ quality of information/ safety & risk information/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: HORMONE REPLACEMENT THERAPY

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963