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Healthy Skepticism Library item: 3544

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Harvey K.
The impact of the WHO ethical criteria for medicinal drug promotion: a study by Health Action International (HAI)
1988; 4
www.haiweb.org


Abstract:

Health Action International conducted a survey on the control of drug promotion in 20 developing countries and 11 developed countries. Out of a total possible score of 37, developing countries had a mean score of 7.6 in contrast to a mean score of 16.9 for developed countries.

Keywords:
*analytic survey/developing countries/developed countries/regulation of promotion/Health Action International/HAI/WHO/World Health Organization/Ethical Criteria for Medicinal Drug Promotion/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963