Healthy Skepticism Library item: 3534
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
An unscrupulous advertisement
Lancet 1988; 1:1098
Abstract:
On the way out of the airport in Kingston, Jamaica is a billboard advertising a drug for the treatment of hemorrhoids. This drug is being promoted largely through newspaper advertisements aimed at the public. There is no safety information about the product and clinical trials have yet to be published.
Keywords:
*news story/Jamaica/direct-to-consumer advertising/developing countries/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES