Healthy Skepticism Library item: 3525
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Advertisement of Rx drugs to health professionals
1987 Oct; 17
Abstract:
Journal advertisements and promotional brochures directed at health professionals are analyzed and the problems with them are pointed out.
Keywords:
*content analysis/Thailand/developing countries/journal advertisements/quality of information/promotional literature/doctors/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/EVALUATION OF PROMOTION: PROMOTIONAL BROCHURES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES