Healthy Skepticism Library item: 3517
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
IFPMA code: trivial requirements ignored by companies
1987 Aug; 1
Abstract:
The IFPMA has responded to MaLAM complaints about 162 infringements of its code by allowing ads to be classified as “reminders†which require much less accompanying information.
Keywords:
*analysis/IFPMA/ Code of Pharmaceutical Marketing Practices (IFPMA)/ International Federation of Pharmaceutical Manufacturers Associations/ regulation of promotion/MaLAM/Medical Lobby for Appropriate Marketing/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION