Healthy Skepticism Library item: 3516

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Drug companies trying a facelift
Drug Monitor 1987 Aug; 2:(8):5-6

Abstract:

The drug industry is trying to improve its public image by sponsoring supplements in newspapers, television shows, trailers for television shows and radio skits.

Keywords:
*analysis/Philippines/developing countries/ad revenue/editorial freedom/ industry generated publicity/ disease awareness campaign/ marketing strategies/INFLUENCE OF PROMOTION: JOURNALISTS/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS/PROMOTIONAL TECHNIQUES: PUBLIC RELATIONS