Healthy Skepticism Library item: 3503
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Re: the promotion of loperamide
1987 Feb;
Abstract:
Janssen is marketing loperamide (Imodium) in a variety of developing countries for use in acute and chronic diarrhea. MaLAM challenges Janssen to provide clinical studies to support the use of loperamide
Keywords:
*analysis/developing countries/Janssen/loperamide/Imodium/diarrhea/MaLAM/Medical Lobby for Appropriate Marketing/ quality of information/ safety & risk information/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA