Healthy Skepticism Library item: 3480

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hoechst a cause of illness? The pharmabusiness in the Third World
1987 Jan;

Abstract:

Material in this booklet shows the extent and variety of expanded indications for Hoechst drugs in the Third World both for useless drug combinations and for dangerous drugs. In an effort to blunt criticism of its marketing policy in developing countries Hoechst has issued binding guidelines for sales promotion of pharmaceuticals. The guidelines are basically similar to those put out by the International Federation of Pharmaceutical Manufacturers Associations. BUKO presents a critique of the Hoechst guidelines.

Keywords:
*analysis/developing countries/Hoechst/guidelines, discussion of/regulation of promotion/BUKO/International Federation of Pharmaceutical Manufacturers Associations/ dangerous drugs/ marketing strategies/quality of information/journal advertisements/health and healthcare/ATTITUDES REGARDING PROMOTION: INDUSTRY/EDUCATING ABOUT PROMOTION: CONSUMERS AND PATIENTS/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION