Healthy Skepticism Library item: 3479

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Zuger A.
Promoting Retrovir.
N Engl J Med 1987 Oct 29; 317:(18):1160

Abstract:

Given the price of Retrovir, promoting it with the usual costly marketing glitz (mass mailings containing video tapes) seems a particularly unfortunate gesture.

Keywords:
*letter to the editor/United States/direct mail/Burroughs Wellcome/EVALUATION OF PROMOTION: DIRECT MAIL Acquired Immunodeficiency Syndrome/drug therapy Advertising/standards* Drug Industry Humans Thymidine/analogs & derivatives* Thymidine/therapeutic use United States Zidovudine