Healthy Skepticism Library item: 3474

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wells F.
Promotion by the drug companies--the industry replies.
J R Coll Gen Pract 1987 Jun; 37:(299):270

Abstract:

Gifts and buffet dinners do not influence prescribing. It is demeaning to doctors to suggest that they are unable to disregard information in which they have no interest. A commitment to greater understanding on both sides (doctors and the industry) can lead to a steady improvement in the relationship between the two sides.

Keywords:
*analysis/United Kingdom/Association of the British Pharmaceutical Industry/ABPI/doctors/relationship between medical profession and industry/continuing medical education/CME/value of promotion/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: PROFESSIONALISM/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Drug Industry*/economics Ethics Great Britain Interprofessional Relations Physicians, Family*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.