Healthy Skepticism Library item: 3469

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Szuba TJ.
Drug promotion under the magnifying glass
Journal of Social and Administrative Pharmacy 1987; 4:77-80

Abstract:

Commercial promotion has been allowed and will be allowed, because without freedom of promotion industrial innovativeness would be killed. The side-effects of promotion, the use of less effective drugs while more effective ones are available, can be attenuated by the international efforts of health communities.

Keywords:
*analysis/source of information/quality of prescribing/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE