Healthy Skepticism Library item: 3462

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Singleton SW.
Promoting Retrovir
New England Journal of Medicine 1987; 317:1160

Abstract:

The mailings that Burroughs Wellcome sent out were done to ensure that Retrovir is used appropriately.

Keywords:
*letter to the editor/United States/direct mail/industry perspective/Burroughs Wellcome/EVALUATION OF PROMOTION: DIRECT MAIL