Healthy Skepticism Library item: 3456

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Palmer WH, Ross DL.
Introducing a new drug into your practice
Canadian Family Physician 1987; 33:2529-2533

Abstract:

Many consultations in family practice end with a prescription for medication. The average market life of a new drug is only five years. Keeping up to date on therapeutic advances is an essential CME activity. Family physicians usually hear about new drugs from the pharmaceutical representatives. Before one changes well-established habits of practice it is necessary to evaluate non-commercial sources of data. A good understanding of the implications of clinical trials is required. The availability and accuracy of other sources of information are discussed.

Keywords:
*analysis/Canada/sales representatives/source of information/quality of prescribing/journal advertisements/new drugs/doctors/promotion costs and volume/EVALUATION OF PROMOTION: DETAILING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/VOLUME OF AND EXPENDITURE ON PROMOTION