Healthy Skepticism Library item: 3455

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Moulds RF, Wing IM, Shenfield GM, Day RO.
Drug advertising
Medical Journal of Australia 1987; 147:160

Abstract:

The overall resutls of a survey of drug advertisements in Australian medical journals differ little from the ones reported in a similar survey a year earlier. Also four ads which had been judged unacceptable and the assessment of which was made available to the Australian Pharmaceutical Manufacturers Association were still being used. The revised Code of Conduct of the APMA does not appear to be working very well.

Keywords:
*letter to the editor/*analytic survey/Australia/journal advertisements/quality of information/regulation of promotion/ Australian Pharmaceutical Manufacturers Association/ Code of Conduct (Aus)/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION