Healthy Skepticism Library item: 3450

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Drug promotion.
N Z Med J 1987 Sep 23; 100:(832):603

Abstract:

Relying on promotion as a source of drug information leads to inappropriate prescribing and there is good evidence that New Zealand doctors receive information from commercial sources. Redefining the relationship between the medical profession and the pharmaceutical industry may prove to be costly for doctors.

Keywords:
*letter to the editor/New Zealand/quality of prescribing/source of information/ad revenue/doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Drug Industry* Drug Utilization* Humans New Zealand Physicians*