Healthy Skepticism Library item: 3443

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Day M.
How the Media caught Tamiflu
BMJ 2005 Nov 26; 331:1277
http://bmj.bmjjournals.com/cgi/content/full/331/7527/1277

Keywords:
media,oseltamivir, Tamiflu, flu

Notes:

Between 1999 and 2002 Roche sold just 5.5 million treatments. Next year the total sales of oseltamivir are projected at 150 million. Roche’s share price has soared this year by 60%. Article discusses role of opinion leaders with ties to the drug company.