Healthy Skepticism Library item: 3435

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hay DR.
Drug promotion.
N Z Med J 1987 Apr 8; 100:(821):223

Abstract:

The author is prepared to listen to sales representatives but doesn’t want to be bribed. All doctors have a responsibility to help cut drug costs and to protest if drug firm promotions go too far.

Keywords:
*letter to the editor/New Zealand/gift giving/ETHICAL ISSUES IN PROMOTION: GIFT GIVING Drug Industry/economics* New Zealand