Healthy Skepticism Library item: 3434

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hardy AJ.
Drug promotion.
N Z Med J 1987 Oct 28; 100:(834):667

Abstract:

The letter from Joel Lexchin regarding the influence of promotion uses information that is out-of-date and that is not relevant to the New Zealand experience. The industry is a strong advocate of wise, appropriate prescribing habits by doctors.

Keywords:
*letter to the editor/New Zealand/Pharmaceutical Manufacturers Association (NZ)/industry perspective/regulation of promotion/quality of information/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE Drug Industry* Ethics, Professional* New Zealand Physicians*