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Healthy Skepticism Library item: 3433

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hancher L.
Regulating drug promotion: the UK experience
Journal of Consumer Policy 1987; 10:383-407


Abstract:

This article examines the nature of control over the promotional activities of the pharmaceutical industry in the UK. It focuses on the variety of methods which companies use to promote their products to the medical profession and considers the special problems this raises, for the government who seeks to secure the supply of safe products at reasonable prices, for the doctor who has often little but the company’s own promotional literature to guide him/her in selecting a new drug, and for the consumer/patient who is supplied with a minimum of information about the product and who is consequently dependent on the doctor’s judgement. It assesses the amount of molney currently expended by the industry on promotional material and examines the adequacy and efficacy of the complex interaction of the current statutory, non-statutory and self-regulatory controls.

Keywords:
*nonsystematic review/United Kingdom/regulation of promotion/promotion costs and volume/Association of the British Pharmaceutical Industry/ABPI

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.