Healthy Skepticism Library item: 3430

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gray BV.
Drug promotion
New Zealand Medical Journal 1987; 100:754

Abstract:

If the pharmaceutical industry were really interested in promoting appropriate prescribing it would leave out inane advertisements. The true purpose of these advertisements is to alter physicians’ prescribing practices.

Keywords:
*letter to the editor/New Zealand/quality of prescribing/quality of information/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE