Healthy Skepticism Library item: 3425
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Freeman JW, Kaatz B.
The physician and the pharmaceutical detail man: an ethical analysis
Journal of Medical Humanities and Bioethics 1987; 8:34-39
Abstract:
The relationship between the physician and the sales representative is discussed. Specific emphasis is given to an analysis of the ethical implications that this relationship has for patient care.
Keywords:
*analysis/agency role/bioethics/sales representatives/doctors/doctor-patient relationship/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/EVALUATION OF PROMOTION: DETAILING/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP