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Healthy Skepticism Library item: 3422

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

de Groot AC, Nater JP, Herxheimer A.
Minoxidil for male-pattern baldness.
Lancet 1987 Sep 5; 2:(8558):563


Abstract:

In the research sponsored by Upjohn on minoxidil for male pattern baldness the focus has usually been on the increase in the number of hairs, rather than the clinically important feature of a cosmetically good result.

Keywords:
*letter to the editor/Upjohn/ drug company sponsored research/ reporting of results/hair loss/PROMOTION DISGUISED: CLINICAL TRIALS Alopecia/drug therapy* Esthetics Humans Male Minoxidil/therapeutic use* Sex Factors

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963