Healthy Skepticism Library item: 3420

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Collier J, Herxheimer A.
Roussel convicted of misleading promotion
Lancet 1987; 1:113-114

Abstract:

Roussel was found guilty under the Medicines Act for statements it made in drug advertisements about Surgam. This is the first time that provisions of the Medicines Act relating to promotion have been seriously tested in the courts. Up to now the Medicines Division of the Department of Health has not made any coherent attempt to monitor promotion.

Keywords:
*analysis/United Kingdom/regulation of promotion/Roussel/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION