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Healthy Skepticism Library item: 3417

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Buckley EG.
Post-marketing surveillance of new drugs.
J R Coll Gen Pract 1987 Aug; 37:(301):337-8


Abstract:

There can be problems with company sponsored postmarketing surveillance. 50% of prescriptions for enalapril in the first year it was on the market were written by general practitioners who were involved in the pharmaceutical company’s study. The study did result in useful information but this information was based on a selected group of patients. These observations are not intended as a criticism of Merck, the maker of enalapril.

Keywords:
*editorial/United Kingdom/postmarketing research/new drugs/drug company sponsored research/PROMOTION DISGUISED: POSTMARKETING RESEARCH Computers Evaluation Studies/methods* Family Practice Great Britain Humans Pharmaceutical Preparations/adverse effects Product Surveillance, Postmarketing/methods*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963