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Healthy Skepticism Library item: 3403

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Doctors and the drug industry [Editor's response to 3rd letter (O'Dowd & Whibley)]
British Medical Journal 1986 Nov 1; 293:1171


Abstract:

The report by the Royal College of Physicians on relations between doctors and the pharmaceutical industry reflected public and professional concern about some of the alleged abuses. Advertising in journals was not one of them. The crucial question, said Dr Richard Smith, was whether a doctor would be willing to have people know about the gifts, hospitality, and expenses he had been given. Advertising by the industry is open to the public gaze, and the BMJ is not ashamed of the advertisements it carries. These have to conform to the government’s regulations and may be rejected if the claims made conflict with our own code of practice. [full text]

Keywords:
*letter to the editor/United Kingdom/

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.