Healthy Skepticism Library item: 3402

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ford AR.
“When women outlive their ovaries”
New Internationalist 1986 Nov; (165):12-13

Abstract:

The article uses examples of medical journal ads featuring women to how women are portrayed. Images of women include: women as unable to cope; women as naggers; women as a nuisance; women as dumb; and women’s biology being her destiny.

Keywords:
*analysis/Canada/journal advertisements/images in ads/women/sexism/psychotropic drugs/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: WOMEN/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES