Healthy Skepticism Library item: 3397
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
MLAM letter follow up—Parke Davis/Warner Lambert
MLAM Newsletter 1986 Oct;
Abstract:
Parke-Davis claims that it formulates Benadryl to meet local needs and professional practices and that its formulations have been approved by the appropriate regulatory and health authorities.
Keywords:
*analysis/developing countries/Parke-Davis/Benadryl/ company responses/MaLAM/Medical Lobby for Appropriate Marketing/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES