Healthy Skepticism Library item: 3396

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Good health?
New Outlook 1986 Sep-Oct; 24-26, 28-31

Abstract:

(Limited to parts of article dealing with promotion.) From the very start of their medical careers doctors are exposed to the drug industry and receive an incredible assortment of gifts. The two major forms of promotion are sales representatives and journal advertising. It is estimated that companies spend about $11 million annually on detailers. Information from both sources of promotion is distorted and misleading.

Keywords:
New Zealand/doctors/gift giving/sales representatives/journal advertisements/ promotion costs and volume/ journal advertisements/ relationship between medical profession and industry/ sales representatives/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/VOLUME OF AND EXPENDITURE ON PROMOTION