Healthy Skepticism Library item: 3393

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shugar GS.
Mixed opinions on direct-to-consumer advertising
Medical Marketing & Media 1986 Aug; 21:(8):36-38, 40-41

Abstract:

The moratorium on advertising to the consumer has lapsed, but there hasn’t been a stampede by advertisers to promote. Opinions expressed at a recent meeting on this subject show media in favor of such promotion, but advertisers and others cautious.

Keywords:
*analysis/United States/