Healthy Skepticism Library item: 3385
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Re: the promotion of ibuprofen syrup
1986 Feb;
Abstract:
Boots markets ibuprofen syrup in East Africa for treatment of fever in children and claims that it is more effective than acetaminophen (paracetamol). MaLAM questions this claim and points out the difference in the way that ibuprofen is marketed in Australia and East Africa.
Keywords:
*analysis/East Africa/Australia/developing countries/ibuprofen/Boots/antipyretics/MaLAM/Medical Lobby for Appropriate Marketing/ quality of information/ safety & risk information/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES