Healthy Skepticism Library item: 3384

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

How physicians feel about Rx drug product ads beamed at the public
Pharmacy Times 1986 Jan; 52:(1):85-88, 91-92

Abstract:

Pharmacy Times recently conducted a mail survey of 250 practicing physicians about advertising prescription drugs to the public. Their names were obtained from Medical Times. 70 physicians (28%) responded. 79% were against this advertising; 14% were conditionally opposed; and only 7% in favor. The main concern of those against advertising was patient confusion due to sketchy information and lack of knowledge and skills. There was also concern about patients questioning doctors’ advice or demanding advertised drugs. Some feared that patients will be inclined to treat themselves, pointing out that some OTC drugs are misused. Some doctors objected to ‘slick’ advertisements promoting expensive drugs. Some were concerned that drug costs would rise. Many argued that physicians prescribe what they believe is best; therefore advertising to the public would be a waste of money. Those conditionally opposed indicated satisfaction with educating the public and increasing understanding about medications, but expressed concern about negative results of ads. Those in favor indicated that educating the general public and exercising free speech were important. Some believed that doctors would spend less time explaining about drugs. Others felt that only prices but not uses should be advertised.

Keywords:
*cross-sectional study/United States/